Ideal Customer Profiles

Three personas we write for. If a post doesn't speak to one of them, rewrite it.

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Ideal Customer Profiles

Husher's audience is small and specific. We write for three personas. Every post should be aimed at one of them, not at "crypto Twitter" generally.

1. The Privacy Purist

The Monero / ZEC native who's been here since 2017+. Reads r/Monero, has a hardware wallet, runs their own node when possible, and trusts almost nobody. Uses Cake, Monerujo or Feather as their daily driver.

What they want

  • No accounts, no KYC, no chat with support
  • Tor / I2P access, no-JS fallback
  • XMR-first or XMR-equivalent routing
  • ESP transparency before the swap so they can opt out of partners with bad KYC posture
  • A public refund policy

What they fear

  • Mid-swap KYC ambush from the routed ESP
  • Hot-wallet compromise (the FixedFloat precedent)
  • A "no logs" claim that turns out to be a logs-everything reality
  • Surveillance creep from MiCA-style regulations

What convinces them

  • Listings on KYCnot.me at 9+/10 privacy, 8+/10 trust
  • Public security incident policy
  • A Trocador integration
  • Sober, technically literate posts that don't condescend
  • Endorsements from the Tier 1 KOL list, especially Cake Wallet team and Seth For Privacy

2. The CEX Refugee

Used to swap on Binance / Kraken / Coinbase. Got delisted off XMR or got KYC-prompted on an old account. Has 10-100k in mixed assets and now needs a way out. Not technical, not ideological — pragmatic.

What they want

  • "It just works" — a single page that takes BTC, gives XMR back, with a clear price
  • Mobile-first, Telegram if possible
  • Plain-English explanation of why CEXs delisted Monero
  • No fine print that surprises them

What they fear

  • Getting their funds frozen
  • Looking guilty for using a privacy tool
  • Being scammed by a no-name swap
  • Tax / legal implications

What convinces them

  • Trustpilot reviews (100+ at 4.7+)
  • Tweet wall with names they vaguely recognise
  • The three-line refrain: no accounts, no KYC, no surprises
  • A clear FAQ that addresses "is this legal" without sounding defensive
  • A Telegram bot that lets them swap from inside an app they already use

3. The Builder / Integrator

Wallet engineer, fintech CTO, Telegram bot author, OTC desk operator. They want a swap API or widget they can drop into their own product and earn affiliate fees.

What they want

  • Public API docs with examples
  • An embeddable widget with affiliateFeePercent and affiliateFeeRecipient
  • A clear affiliate rate (0.4% default, 0.4–5% adjustable)
  • Reliable payout in USDT-TRC20 or XMR
  • A partner contact who responds within 24 hours

What they fear

  • Integrating with a swap that disappears in 6 months
  • Affiliate dashboards that don't pay
  • Rate quotes that move between display and execution
  • A widget that breaks their app's privacy posture (JS bundles that phone home, etc.)

What convinces them

  • A real api.husher.io/docs page that mirrors SimpleSwap's structure
  • A dedicated partner Telegram for top 20 affiliates
  • A volume / orders dashboard showing the platform is alive
  • An audit
  • A track record (this comes with time, not with content)

Persona check before publishing

Before any post ships, ask: which of the three is this for? If the answer is "all of them" or "general crypto", rewrite for one specific persona. Tighter aim wins.