Do Not List

A short list of things we never do, with the reason next to each. If something on this list shows up in a draft, the draft gets rewritten.

Content

No em dashes. AI-tell, voice-guide violation.
No "fixed rate". Always "guaranteed rate".
No "best in class", "industry-leading", "revolutionary". Unverifiable puffery.
No engagement-bait questions. "What's your favourite chain?" is dead.
No "GM" posts. Or "WAGMI", or any other generic CT chant.
No price commentary. This is not a token shill operation.
No competitor takedowns. We reference patterns, never tag, never dunk.
No leaked AML language in marketing copy. The AML terms exist at the ESP layer; Husher itself never requests KYC. Copy reflects that.

No paid shills. The privacy crowd will out it.
No incentivised Trustpilot reviews. Their TOS bans it; competitors will report it.
No "first impression" growth pushes until the house is clean. See feedback memory.
No vapor partnership announcements. If the partner hasn't cosigned the post, the post doesn't go out.
No KOL pitches in DMs to Tier 1 contacts until we have visible work to point at.

No husher-new.vercel.app URLs leaking anywhere — meta, sitemaps, sharer cards, support copy.
No placeholder testimonials on the site. The tweet wall replaces them.
No new brand pillars added to "Private. Fast. Non-custodial." Until those are fully landed, three is the cap.
No "join the resistance" framing. Privacy is normal, not rebellious.

No skipping the persona check. Every post is for the Privacy Purist, the CEX Refugee, or the Builder. If it's for none of them, rewrite.
No publishing without status promotion. A post that's still in "idea" doesn't ship. Move it to scheduled, then posted.
No deleting posted-status records. Once it's posted, the record stays for history and analytics.
No DMs from @HusherExchange initiating with strangers. All outbound is via reply or public engagement.